Ways We Collect and Use Personal Information
"Personal Information" is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. When we combine other information (i.e., information that does not, on its own, identify an individual or household) with Personal Information, we treat the combined information as Personal Information.
When you submit an audiovisual work to us
When you submit an e-mail address to us
When you submit an e-mail address to us or complete our Contact Us form, the information you provide may include your name and/or email address.
When you communicate with us with social media credentials
You may have the option to communicate with us via a social network page or group that we manage, and to do so, you may log in to the social media provider using your social media login credentials (e.g., your Facebook login credentials). If you choose to do this, when you log in for the first time, you may be asked whether you agree that the social media provider may provide certain information to us, such as your name, email address, profile photo, posts, comments and other information associated with your social media account.
All this information is made available to us by the social media provider due to the way the social sign-on configuration works, but of this information, we only retain and use your email address. We use the email address provided by the social media provider to send announcements and marketing communications. If you do not want your information to be shared with us by the social media provider, then you can access the social network service without logging in.
When you communicate with us
When you interact with our Contact Us form or our support representatives via email, website chat, telephone, text, or in person, we may collect Personal Information, such as your name, mailing address, phone number, email address and contact preferences; and information about the films or videos you own, have accessed, or have uploaded. We also may create event logs that are useful in diagnosing service or performance related issues, and capture information relating to the support or service issue. We use this information to provide you with support. To improve service, subject to applicable laws, we may also record, monitor, and/or review conversations with support representatives, and analyze any feedback provided to us through voluntary surveys.
Other Uses of Personal Information by Us
We may use Personal Information for internal statistical, marketing or operational purposes, including measuring and understanding demographic, user interest, purchasing and other trends among our users.
Entities with which we may share personal information
With our partners in the Shelter Shorts project
From time to time, we may provide, transfer or share any or all personal information that we have collected from you to or among any of Sugar23, Inc., a Delaware corporation, Short of the Week, LLC, Lance Oppenheim, and Max McGillivray. We provide or transfer this information to enable these parties to curate, judge, select, recommend, evaluate, and express opinions to us or others on User Content, as defined in the terms of service of our website, and to assist us in providing our services to you or other users.
With social network providers
From time to time, we may provide names, email addresses, and titles of works associated with selected users who have opted in to receiving marketing correspondence about our services and apps to social network providers, so they can help us display advertisements on the social network pages of other users who share common qualities (e.g., demographics and interests) with the selected users.
With service providers
We use third party service providers to help us to administer certain activities on our behalf, such as sending emails, providing advertisements, analyzing usage of our websites and apps, tracking effectiveness of our marketing campaigns, and allowing users to connect to their social network. We may share Personal Information about you with such third party service providers to the extent necessary for the sole purpose of enabling them to perform services on our behalf.
Examples of third-party service providers we use include e-mail providers and analytics services:
Ad event logs
If you choose to use our web pages that contain advertisements, we may collect information such as which advertisements were viewed, how often they were clicked and how often certain actions such as saving a coupon or calling or routing to a location corresponding to an advertisement were performed so that the advertising providers can provide you with content and advertising that might be of interest to you.
We may disclose Personal Information about you to others if we have your consent to do so in such form of consent as may be required under applicable law.
Subject to applicable laws in your jurisdiction, we may also disclose Personal Information about you to others as we believe to be necessary or appropriate: (a) under applicable law or regulation, including laws or regulations outside your country of residence; (b) to comply with legal process; (c) to respond to lawful requests from public authorities and law enforcement officials (including officials outside your country of residence) for purposes such as satisfying national security or law enforcement requirements; (d) to enforce any of our terms and conditions or policies; (e) to protect our operations or those of any of our affiliates and subsidiaries; (f) to protect the rights, privacy, safety or property of us, our affiliates and subsidiaries, you or others; or (g) to permit us to pursue available remedies or limit the damages that we may sustain.
We may also transfer Personal Information to an affiliate, a subsidiary or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding.
We will contractually require all third parties with whom we share personal information to safeguard such information consistent with the terms of this Policy.
Ways you may share personal information or consent to us sharing your personal information include:
Message boards, forums
Our website or apps may have message boards, forums, chat functionality, blogs, and similar features through which you can post information, messages and materials. Please note that any information you disclose through such services or otherwise on our sites may become public information and may be available to visitors to the sites and to the general public. We urge you to exercise discretion and caution when deciding to disclose Personal Information, or any other information, on our websites or apps.
When you upload video or other content to the website, you may be asked to provide information relating to the video. Unless stated otherwise, please note that any information you disclose during the upload of video or other content on our site may become public information and may be available to visitors to the sites and to the general public. We urge you to exercise discretion and caution when deciding to disclose Personal Information, or any other information, on our websites or apps.
Cookies and similar technology
Links, third party apps, and third parties’ privacy practices
We take reasonable security measures to help protect against loss, misuse, unauthorized access and unauthorized disclosure or alteration of the Personal Information under its control.
Policy with respect to children
Our websites and apps are not directed to individuals under the age of 13, and we request that individuals under 13 not provide Personal Information to us through our website or through our apps. If we learn that we have collected the Personal Information from a child under 13, we will take steps to delete the information as soon as possible.
Retention of personal information
How you can review, correct, update and delete your personal information
We take reasonable steps to help ensure that the Personal Information we collect from you is accurate, complete and current. Using our Contact Us form, you may request access to your Personal Information and request that erroneous or inaccurate Personal Information be updated. You may also request that your Personal Information be deleted. We will respond promptly to your requests in accordance with applicable law. For your protection, we may only implement requests with respect to the Personal Information associated with the email address that you use to send us your request, and we may need to verify your identity before implementing your request. We may decline to process requests that jeopardize the privacy of others, are extremely impractical, or would cause us to take any action that is not permissible under applicable laws. Additionally, as permitted by applicable laws, we may need to retain certain Personal Information for a longer period for recordkeeping purposes, such as retaining records relating to your purchases for warranty or accounting purposes.
Access, correction or deletion requests can be made as follows:
U.S. Mail to: SHELTER SHORTS, C/O SUGAR23, INC., 641 N. LARCHMONT BLVD. SUITE 100, LOS ANGELES CA 90004
Or e-mail to: firstname.lastname@example.org
Your California privacy rights
This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in this Privacy Statement and applies solely to visitors, users, and others who reside in the State of California. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.
We collect various types of personally identifiable information about you during our user/service relationship. In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
C. Protected classification characteristics under California or federal law.
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
D. Commercial information.
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
E. Biometric information.
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
F. Internet or other similar network activity.
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
G. Geolocation data.
Physical location or movements.
H. Sensory data.
Audio, electronic, visual, thermal, olfactory, or similar information.
I. Professional or employment-related information.
Current or past job history or performance evaluations.
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
K. Inferences drawn from other personal information.
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Personal information does not include:
- Publicly available information from government records.
- De-identified or aggregated consumer information.
- Information excluded from the CCPA's scope, like:
- health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
- personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.
We obtain the categories of personal information listed above from the following categories of sources:
- Directly from our clients or their agents.
- Indirectly from our clients or their agents.
- Directly and indirectly from activity on our website. For example, from submissions through our website portal or website usage details collected automatically.
- From third-parties that interact with us in connection with the services we perform.
Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following business purposes:
- To fulfill or meet the reason for which the information is provided.
- To provide you with information, products or services that you request from us.
- To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
- To improve our website and present its contents to you.
- For testing, research, analysis and product development.
- As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- As described to you when collecting your personal information or as otherwise set forth in the CCPA.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Sharing Personal Information
We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
Category A: Identifiers.
Category B: Personal information categories listed in the California Customer Records statute, including telephone number.
Category D: Commercial information, to the extent that the title of your audiovisual work constitutes such commercial information.
Category F: Internet or other similar network activity.
Category G: Geolocation data.
We disclose your personal information for a business purpose to the following categories of third parties:
- Our affiliates.
- Service providers.
- Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.
In the preceding twelve (12) months, we have not sold any personal information.
Your Rights and Choices
The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, if specified, we will disclose to you:
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting or selling that personal information.
- The categories of third parties with whom we share that personal information.
- The specific pieces of personal information we collected about you (also called a data portability request).
- If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
- sales, identifying the personal information categories that each category of recipient purchased; and
- disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
Deletion Request Rights
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service providers to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by U.S. Mail to: SUGAR23, INC. [[Address]].
Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
Response Timing and Format
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
Or e-mail to: email@example.com
Your choices regarding marketing correspondence
Newsletter Subscription Information - From time to time, we would like to provide you with information in the form of electronic newsletters. You may subscribe to receive electronic newsletters and information, without registering a product, by submitting your email address, phone number, or other relevant information at which you wish to be contacted.
Service Email Links
We may place email links on the Website to allow you to contact us directly. The Personal Information you provide in these email links is used to respond directly to your questions or comments. We may also file your comments to improve the Website, or review and discard the Personal Information. All information, other than Personal Information, that you send to us using these email links will not be considered or treated as confidential information. Do not send us any information, ideas, suggestions, proposals, or comments that you consider confidential or that you want to be treated as confidential.
If you opt-in to receiving direct marketing communications from us, then we may use your Personal Information to send you marketing-related correspondence (including emails) related to our products or apps. To opt-out of receiving marketing-related correspondence from us, please click "Unsubscribe Here" from any marketing email you receive from us.